Plan brings fragmented media planning into one optimization workflow, helping teams model reach, compare scenarios and optimize cross-channel media mixes in seconds.
What Makes Plan Different
Flexible media modeling — no subscription required
Not every campaign fits neatly inside a syndicated survey. Plan lets teams model digital and traditional media mixes with or without subscriptions, opening up planning flexibility most platforms can't support.
Audience fidelity from insight to plan
Custom audiences keep their full definition from research through planning. No approximation. No manual rebuild. The audience you build is the audience you optimize against.
70+ touchpoints unified instantly
Social, TV, Audio, Digital, Retail media, OOH, Print and more. Online and offline media are measured through one unified currency view, so fragmented channels finally plan like one campaign.
Already Using Other Planning Tools?
Traditional planning tools were built for siloed media. Plan unifies online and offline channels into one currency view, making reach, frequency and duplication easier to measure across the entire media mix, with or without a data subscription.
Capabilities
Flexible media modeling
Model cross-channel media mixes with or without syndicated survey subscriptions.
Dynamic reach curves
See how channels work together before budget is committed. Reach and duplication modeled automatically across the mix.
Cross-channel planning
Reach, frequency and investment unified across 70+ touchpoints.
Multi-survey planning
Combine channels from multiple surveys into one unified reach view.
Scenario testing
Shift budgets. Test media mixes. Compare outcomes instantly.
Custom channel creation
Create custom channels and planning scenarios around the campaign you need — not the limits of any data subscription.