meet verse

The rigor of a specialist stack — audience discovery, analysis and media planning — without the stack. Built for teams expected to do more than their headcount should allow.

01

Build Your Audience

Define segments from observed behavior, psychographics and cultural signals.

02

Validate with Fused Data

Validate with syndicated behavioral and media intelligence ecosystems across 50+ global data partners.

03

Optimize Your Media Plan

Activate audiences across 70+ media types with unified reach and frequency.

discover

Discover

Real audiences from real behavior. Social, search, browsing and app signals — fused with gold-standard consumer research. Not AI guesswork.

explore

Explore

Analyze consumer, brand and media intelligence from multiple providers in one analytical environment.

plan

Plan

Cross-channel media planning across 70+ media types in 46 countries. The audience you researched is the audience you reach.

Planning power for strategists. Audience depth, no data science degree required.
One universe, built for teams doing more than their headcount should allow.

Ready to see it in action?

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About Verse

Verse is an AI-powered audience intelligence platform that connects research, profiling and media planning in one workflow. It brings together three engines — Discover (audience discovery from social and behavioral data), Explore (deep profiling across 50+ data providers) and Plan (cross-channel media planning across 70+ media types in 46 countries). Verse is powered by TelmarHelixa.

TelmarHelixa is the company — the team, the technology and the data partnerships built over 50+ years. Verse is the product brand that brings TelmarHelixa's three core engines (Discover, Explore and Plan) together under a single AI-powered workflow. TelmarHelixa was formed from the merger of Telmar (media planning, founded 1968) and Helixa (social and behavioral intelligence).

Audience intelligence is the practice of collecting, analyzing and activating data about consumer behaviors, preferences, affinities and media consumption to inform marketing strategy, creative development and media planning. Unlike traditional demographic research, audience intelligence platforms combine social signals, search behavior, survey data and media consumption patterns to build a multidimensional understanding of who audiences are, what they care about and how to reach them.

Most competitors do one thing well — Audiense and Resonate focus on audience discovery, GWI focuses on profiling, Gemius and Nielsen Media Impact focus on planning. Verse is the only platform that connects all three in a single workflow, so teams move from insight to media plan without rebuilding audiences across disconnected tools. Verse is also data-neutral: it works with any data provider rather than locking you into a single source.

Verse connects to 50+ data providers across 46 countries, including MRI Simmons, GWI, Kantar, Comscore, YouGov and many others. The Discover engine also draws from proprietary data built on social signals, search behavior, browsing activity and app usage. TelmarHelixa's Data Hub processes over 2,500 individual datasets per year across 70+ media types.