Elke Cathrall

Head of Global Marketing

Elke Cathrall leads Global Marketing at TelmarHelixa, where she focuses on turning audience intelligence into smarter cross-media investment decisions. With a background in advertising and media, she brings a strong understanding of audience behaviour and media strategy and how to translate insight into real-world action. She lives in the Netherlands, where she enjoys exploring nature reserves, walking her rescue dog and taking on DIY projects.

2Total articles since 2026

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Recent posts by Elke Cathrall

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The North Face: High Fashion’s Next Frontier

The North Face is a brand that celebrates exploration with high-quality jackets, apparel, footwear, accessories, bags, and camping equipment. But this is not your average outdoor clothing company. In ...

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Skincare Market Research: Industry Insights and Trends for Authentic Marketing

Why the Skincare Conversation Has Changed Skincare is everywhere now. The hashtag #SkincareRoutine has over 23 billion views on TikTok. What was once a quiet corner of beauty has become a global cultu...

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